Toolbox 4 Healthcare designs and builds responsive, professional, modern and user-friendly websites that ensure improved market position and traffic conversion. We specialize in helping health-related clinics, doctor’s offices, multi-disciplinary medical practices and medical device manufacturers.

* We are also happy to explore projects outside of the medical industry. You will find several projects in our portfolio that represent our Non-profit and eCommerce work. Learn more.


Alabama Hearing Associates – in development


Website Design & Development for the Healthcare Industry

Who we are

Shelly Caldwell - Principal Owner

Shelly Caldwell – Principal Owner

Toolbox 4 Healthcare is a boutique web company focusing on the development of medical and healthcare related websites. We work primarily with doctors, surgeons, dentists, researchers, clinicians and healthcare service providers. We understand healthcare content, the patient and clinician relationship and HIPAA requirements. We can help you best express your business directives on the web because we have 12 years of experience working in the healthcare industry.

Please see our portfolio and our client list for samples of our work. We only work with a limited number of clients at a given time, and because of this we provide our clients with unparalleled customer service. If you are interested in scheduling a meeting to discuss your project, please contact Shelly Caldwell at 503 936-8171 or fill out our contact form at the bottom of the page.

We excel at

Web Design


PHP Programming

Customer Service



Our creative process involves exploration, teamwork, a bit of research and analysis, brain storming and yes, copy writing.
We’ll ask you lots of questions – the learning curve is high at first – every business is different after all – but it pays off in spades.
We’re a curious bunch. We have good ideas and we love what we do!

Blogs & Social Media

We can help you determine if setting up a blog, Facebook or Twitter account is really the right thing for you. Just because it’s the ‘hot new thing’ doesn’t mean it’s a good fit for how you manage your business. We want to make sure you invest your time and money into tools you’ll use for a long time – not just until the next new thing comes along.


Good content doesn’t write itself! We’ve been writing healthcare content for over 12 years and we love customizing healthcare related content, as well as engaging marketing language. So if writing isn’t your first love, let us help you communicate in an effective way!

Marketing & PR

Your website is beautiful. Your content is key word rich and engaging. You’re starting to see your traffic increase…now what? We can help you get your digital marketing efforts off the ground.

Web design

Whether you need a facelift or a wrecking ball, we are obsessed with improving your image. Your website is often the first ‘face’ your clients or patients see and you only get to make a first impression once!


We write healthy code – but we’re not hung up on reinventing the wheel, so if you have a good foundation and just need help updating an existing site, we can help. If you want to start from scratch, we’re big fans of open source development tools and our content management system of choice is WordPress. Easy to set up, customize and learn.


We build search engine-friendly websites and with our unique partnership with Engage|Convert we can offer you agency level services at prices that will please your CFO! Let us help you build a more robust online marketing presence.



Whether you have an existing website or need something built from the ground up, we’re good people to know.
We’ve been doing this a long time and we’re very committed. Ask any of our past clients!
Sandia Hearing Aid Center
Family Wellness Center
Fairbanks ENT
Women’s Health Center
Brandywine Hearing Center
Buy Healthcare Right
Montezuma Hearing Clinic
Health ePractice Solutions
Duer Councel
Westside Internal Medicine
Scottsdale Ear, Nose & Throat
Galco Hearing
Lets Chat
Call Mary Paul
Hearing Specialists of Texas
Northwest Fertility Center
Fairbanks Hearing & Balance
Encompass Urgent Care


  • Toolbox 4 Healthcare has become an invaluable partner to ReSound™ and its distributors of advanced hearing devices. They develop customized web content that gets noticed and generates action by prospective buyers, with a clear understanding of how the consumer targets and searches for the most advanced technology and medical providers. Together with initial design and optimized placement through all leading search engines, they offer additional productive marketing tools to keep our customer’s online presence dynamic and relevant. We could not do what we do without the talent of Toolbox 4 Healthcare!
    Brad Romney
    ENT Strategic Accounts, ReSound North America
  • Shelly is a terrific web designer! She's got an aesthetic eye as well as a thoughtful and logical sense of website architecture. Her expertise really put me at ease as she guided me through the process of building my website. And, now that I have some basic word press skills, she's taught me how to maintain it as my business evolves. Shelly is fun and easy to work with and I cannot recommend her more highly!
    Susan Smiley
    Educator & Speaker
  • Toolbox 4 Healthcare not only helps medical clinics and private practices create a brand, but they differentiate your services and products within a competitive market. If you need a website that is user/conversion friendly, you'll find a partner that truly listens to what your practice wants to accomplish online. Working with Toolbox 4 Healthcare should be a no-brainer for any elite, forward thinking ENT Clinic or Audiology Practice.
    Michael Shear
  • Shelly takes the time to understand what the client wants and needs, offers suggestions based on her experience and expertise, and delivers a creative, effective web site. It's a pleasure to work with her.
    Liz Lippoff
    Liz, INK
  • Shelly is an incredibly creative and accomplished web developer and designer. I would highly recommend Toolbox 4 Healthcare.
    Rick Enrico
    Slide Genius
  • Shelly is phenomenal! She delivered an attractive, intuitively designed website that met all our specifications, and provided the training and support to keep it updated and running smoothly. We couldn’t be happier with the service we’ve received.
    Trish Chavez & Molly DeMarie
    Anesthesia Associates Northwest
  • Glad I sent Home Span Online your way. He says you’re as great as I said you were, and really easy to work with. I had a short conversation with Vigor Industrial last week who still love the work you’ve done for them as well. Thanks for making me look good.
    Paul Vanderwal
    Account Director at HMH
  • Just wanted to let you know everything is going beautifully with the new website and we couldn’t be happier. We went to Utah last weekend for a Marketing Seminar and felt so relieved when they were talking about the importance of having a good site. We knew that we were already ahead of the 8 ball in that respect. Once again, everything is going very well and the site has really help shape our image as a practice.
    Sean Reiff
    Associates in Hearing
  • I just wanted to take a moment to let you know what a pleasure it has been to work with you.  You have taken a very big scary project and turned into a masterpiece.  I don’t know how I could have done it without you.  Thanks for helping our patients learn more about us and move easily through our website.  Your attention to detail is incredible.  Thanks again for everything that you have done to help our business succeed.  God bless!
    Kami Dumas
    Scottsdale Ear, Nose & Throat
  • Shelly produced a great website for us that continues to get new customers on a weekly basis, increasing our customer base by 45% over the course of 4 years! We couldn’t be happier and I would highly recommend her for those businesses out there needing a web presence that works!
    Dale Gremaux
    Harco Manufacturing
  • Shelly Caldwell is absolutely the best! She completed my fabulous new website in record time and the whole process was effortless and fun. She knew how to ask the right questions. She moved the process forward seamlessly. I couldn’t be happier and all the trauma of my previous experiences with web developers has faded away. Working with Shelly is truly a joy!
    Sandy Moore
    Hasson Company & PDX Realty Photo


Of course, we’d love to hear from you!

Contact info


8412 NE Humboldt St. Portland, OR 97220

Phone numbers:

503 936-8171


info at toolbox4healthcare.com

Social links:

Send us a message

Send messageclear


You will need a password to access these downloads/forms. If you have not received a password, please send us an email:
password at toolbox4healthcare.com